SEO is something I am greatly interested in. I believe that SEO is key to many organisations success. When integrated into a pre-established marketing plan and strategy will have optimum effect on a company’s turnover.
However companies cant just have this, integrating short term and long term marketing efforts will clearly be more effective and profitable for organisations to be successful brands. Google has taken the art of marketing to the next level by creating adwords and pay per click advertising. By using google and other forms of SEO marketing strategies brands can create more awareness. SEO itself needs a strategy, using links and keywords to be advantageous on search engine sites can be the difference in sales by the million.
A relative of mine Matt Blay is a director of a very successful SEO company, companies will go to him for their SEO strategy and he can dramatically increase their sales figures and has many a time transformed a relatively small company into a multi-million pound organisation. So SEO is powerful!!
Using google adwords can be expensive and should really only be used as a short term marketing effort to generate awareness for a company or business. For a company such as PSM Electrical Services ltd, using such an advert can be justifiable in the short term if there are new products or services that need to be communicated to the customers and can extend this companies product life cycle. However for long term effectiveness an overall SEO strategy would be more beneficial to a company such as this.
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